Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, unveiled a new direction, efficiency in sustainability and potential of innovation of Thai MICE business, together with new product development for European market, at IMEX Frankfurt 2024.
Chiruit Isarangkun Na Ayuthaya, TCEB President, mentioned that TCEB has set a new direction of Thai MICE business, pushing it to be a platform to drive Thailand to turn out to be a high-value added vacation spot. The focus is to cement collaboration between Thai MICE business with future industries, equivalent to meals safety, well being tech, city mobility and inventive mushy energy in order that MICE can function a platform to advance the expansion and development of these industries, which can strengthen Thai financial system and create new enterprise alternatives in Thailand for abroad markets.
“The new direction of Thai MICE industry is partly in response to the government’s vision ‘IGNITE Thailand’ which aims to position Thailand as a hub of 8 industries – tourism, medical and wellness, agriculture and food, aviation, logistics, future mobility, digital economy, and finance”.
Apart from the new direction, TCEB will replace the efficiency of Thai MICE business in sustainability. The explicit focus is decarbonisation of occasions Thai MICE business has been capable of keep away from carbon emission and undertake carbon offset with measurable outcomes. TCEB will even spotlight the progress and potential of Thai MICE business in advancing innovation for nationwide development and collaboration with abroad markets.
Sustainability and innovation are two key pillars in TCEB’s motion plan to drive Thai MICE business in direction of extra worldwide competitiveness. To show their worth for occasions, quantifiable impacts of sustainability and concrete potential in innovation have to be made and these are the areas the place TCEB has been working in collaboration with key stakeholders, based on TCEB President.
To hold abreast of the evolving wants of the European market, TCEB will characteristic product development and concepts of expertise design, maximising the range of the nation’s MICE cities and potential locations. New venues, new operate house, new sights will even be on the listing.
Chiruit acknowledged that Thailand has maintained its main place as a world vacation spot, therefore, a continuing development of infrastructure, amenities and new creativities, that are useful for return on funding and return on expertise for occasions.
A complete of 36 Thai exhibitors attended IMEX Frankfurt 2024 at Thailand Pavilion Stand A180. They consisted of 20 inns/resorts, 11 DMCs/organisers, 2 venues, one airline, one affiliation and TCEB, a nationwide CVB. These exhibitors are from Bangkok, Phuket, Pattaya and Phang-nga (Khao Lak).
