SITA, the worldwide chief in expertise for the air transport business, launches SmartSea by way of an preliminary settlement with Columbia Shipmanagement (CSM), the world-class ship supervisor and maritime service supplier. SmartSea is the business’s first firm with the facility to reshape the maritime sector by facilitating entry to the identical superior expertise that has already reworked the air transport business. At the identical time, CSM turns into the primary SmartSea consumer to exponentially upscale its operations by way of this cutting-edge expertise.
With this strategic step, SITA is embedding its transformative footprint into the maritime business, breaking boundaries and simplifying processes for extra environment friendly and worthwhile operations throughout all the worth chain.
With 75 years of expertise, SITA serves 95% of worldwide locations within the air journey business, and over 2,500 airways, airports, floor handlers and governments all working carefully with the corporate. More than 70 governments and all G20 nations belief SITA options, and 85% of worldwide air passengers globally profit from SITA digital border options. SITA’s simple function in remodeling the air business and shaping it into what it’s now could be the strongest proof of the worth SITA can present to the maritime sector.
SITA’s enlargement into maritime is obvious proof of its ambition and capability to spice up digital innovation in a sector that, dealing with related challenges, may be enormously enhanced by options for the air transport business, estimated to be 10-15 years forward by way of expertise adoption. Both the maritime and aviation sectors function in a posh and extremely regulated ecosystem globally, are capital intensive, and closely reliant on information and communication whereas additionally dealing with very related sustainability necessities. Moreover, ports and ship terminals expertise the identical challenges and alternatives; vessels require turnaround and upkeep, the identical
as plane, and each have to handle crew, passengers, baggage and freight effectively and with constrained budgets.
“SITA is taking a bold step into the maritime sector, where our longstanding leadership in aviation can serve to overcome economic and capacity challenges, enhance security and unlock new revenue streams for companies across the industry,” mentioned David Lavorel, SITA CEO. “The global maritime industry plays a vital role in fostering economic growth, human development and global connectivity. By facilitating international trade, creating jobs and driving technological innovation, the industry contributes to better living standards and economic prosperity around the world. By using valuable cross-industry synergies and our international reach, we are collaborating with companies such as Columbia Ship Management to elevate their operations to the next level. This is a significant step for us and demonstrates our ability to revolutionize end-to-end travel, regardless of the mode of transport.”
SmartSea is in a privileged place to revolutionize the maritime digital ecosystem, offering a one-stop-shop for maritime expertise options and changing into the market chief in maritime expertise by implementing options trusted by the overwhelming majority of the worldwide air journey business.
SmartSea CEO Julian Panter mentioned, “SITA’s launch of SmartSea and our first agreement with CSM mark a strategic turning point for both SITA and the digitalization of the maritime industry. The sector is taking important steps towards catching up with the automotive and aerospace industries from a technology perspective. The inclusion of SITA in that effort will exponentially fast-track this objective. SmartSea will be the platform that will bring the latest technology from aviation (SITA) to the maritime industry. I am massively passionate about this.”
Columbia Group CEO Mark O’Neil mentioned: “I am thrilled to be working with SmartSea as it brings its extensive experience and innovative aviation technology to the maritime industry. Through working with SmartSea, we will be able to offer maritime stakeholders a complete onshore and vessel-based IT systems solution that will dramatically improve efficiency, safety and sustainability. Utilizing this technology will revolutionize the industry and drive forward digitization, bringing us in line with other technologically advanced industries.”
SITA sees the chance to implement applied sciences which are already serving to airways, airports and governments to supply seamless journey experiences to passengers internationally whereas enhancing operations. Drawing from aviation’s evolutionary journey, SmartSea will use SITA’s experience and CSM’s business management to drive innovation, effectivity and sustainability in maritime operations.
