The Philippine Department of Tourism stories that it secured a complete of round US$49 million in gross sales leads from its participation in global tourism events all through 2024.
At these events, tourism secretary Christina Frasco put an emphasis on selling the nation’s numerous pure and man-made points of interest, apart from the booming tourism sector.
Frasco mentioned: “In the Philippines, we offer experiential tourism that reflects our unique identity, culture, and heritage. Our National Tourism Development Plan [NTDP] is built on showcasing the richness of our diverse offerings, from stunning beaches and world-renowned dive spots to majestic mountains, vibrant cities, traditional crafts, performing arts, health and wellness retreats, sports, and a rich gastronomic scene. Above all, we take pride in the diversity of our people.”
The secretary identified how the DOT’s lively participation in global events such because the Arabian Travel Market, ITB Berlin and the World Travel Market London, alongside home initiatives just like the North Luzon Travel Expo, Central Philippines Travel Expo and Mindanao Tourism Expo contributed a lot to the expansion of the trade.
Catering to numerous tastes
The DOT is repeatedly increasing its tourism portfolio, selling established points of interest, and rising locations; primarily catering to the varied tastes of global travellers.
Frasco defined that this multi-disciplinary strategy will ship a well-rounded travel expertise that can increase the Philippines’ repute as a global vacation spot.
Also, the DOT’s cultural tourism initiatives considerably improved because of the Philippine Experience Program (PEP) which covers 11 areas, 31 provinces, 31 cities, and 46 municipalities.
PEP highlights the distinctive tales and traditions of the Philippines by fostering deeper connections between vacationers and communities.
The division hopes to broaden the programme via the creation of cultural packages simply accessible on-line and thru tour operators.
This shall be made doable via collaboration with main tourism associations such because the Philippine Tour Operators Association (PHILTOA), the Pacific Asia Travel Association (PATA), the National Association of Independent Travel Agencies (NAITAS), and Guide to the Philippines.
Frasco defined that these partnerships would assist rework the PEP caravans into curated travel packages that attraction to each native and worldwide vacationers.
