Marina Bay Sands (MBS) unveiled its new brand vision and campaign because it marks a major milestone in its US$1.75 billion reinvestment programme.
The Singaporean hospitality icon not too long ago accomplished the implementation of its unique Paiza Collection throughout all three lodge towers.
This formidable transformation, designed to raise each aspect of the visitor and hospitality expertise, was pushed by a singular vision to create a vacation spot that transcends creativeness.
The Paiza Collection, principally made up of suites and served by Singapore’s largest butler crew, kinds a key a part of Marina Bay Sands’ multi-year transformation in direction of brand and repair elevation, because the built-in resort attracts on the world’s finest designers and craftsmen to create a new land of luxurious.
A new vision: Above Beyond
Complementing the infrastructural modifications, the new brand vision Above Beyond will herald a new period.
The assertion is designed to convey each the distinctive top and grandeur of its iconic structure, in addition to Marina Bay Sands’ unwavering ambition to surpass expectations and set new benchmarks in hospitality.
A multi-million-dollar brand redesign and campaign envisioned in-house and executed by world-class creatives together with Pentagram New York, Frosty, and acclaimed filmmaker Celine Song, articulates the resort’s ongoing ambition to cement its place as one of many main locations on the planet.
MBS chief working officer Paul Town mentioned: “We are now at the next stage of development with our ambitious transformation that is pushing the boundaries of luxury hospitality. The new brand vision and property refurbishment is timely as it mirrors and complements this vision, setting the tone as we enter the next phase of growth.”
The milestone was introduced at a worldwide press occasion held at Sands Theatre by Town, along with Sands Global Ambassador David Beckham and chief advertising and marketing officer Irene Lin.
