The submit Experiential travel highlighted at 2024 Philippine Travel Exchange appeared first on TD (Travel Daily Media) Travel Daily Media.
Experiential travel was the primary matter at this yr’s Philippine Travel Exchange (PHITEX) because the Tourism Promotions Board (TPB) highlighted locations that might provide extremely immersive experiences to travellers.
According to TPB chief working officer Maria Margarita Nograles: “[Travel buyers] are really looking to see more experiential travel into the Philippines. [These include immersive] experiences in indigenous communities and our culture, as well as skill-driven experiences. We’re working with private sector sellers to craft these experiences because global data shows us that this is what the world is looking for now.”
Nograles likewise expressed optimism that this yr’s PHITEX would allow the Philippine tourism sector to surpass the PHP250 million in travel gross sales seen final yr.
A various turnout
A complete of 115 Philippine sellers joined this occasion, in addition to 97 overseas patrons. Participants included representatives from vacation spot administration firms (DMCs), tour operators, and travel companies.
Eleven got here from the nation’s rising markets, specifically, the UAE, Macao, Indonesia, Turkey, France, and Spain. The relaxation got here from key markets, specifically, South Korea, Japan, China, Australia, Singapore, Malaysia, Taiwan, Hong Kong SAR, the United States, Canada, India, United Kingdom, and Germany.
Nograles identified: “This year, we have a lot of Indian buyers. I think they are the most that joined us this year. We’re also looking to tap into the Indian market, Indian weddings and understanding what they are looking for.”
The submit Experiential travel highlighted at 2024 Philippine Travel Exchange appeared first on Travel Daily Media.
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